Get your Product Mix Right – From Local Optima to Organization-Wide Optima

A hassle-free supply chain model is always a dream for any industry whether it be CPG, Pharma or Electronics. Successful operations in any industry is all about striking the right balance between achieving the short-term business goals and aligning them with the long-term objectives. The article tries to capture some of the real time experiences that are being faced regularly by a supply chain professional in the CPG industry. Some of the key points highlighted are but not limited to conflicts between different stakeholders and KPIs, lack of end to end visibility and collaboration between the multi-tier supply chain processes, inability to act faster to the changing consumer demand needs, inventory mismanagement and prioritization.