SAP Hybris Customer Attribution
Optimize Marketing Operations
What is Customer Attribution?
Marketers need to see a correlation between their efforts and strategies, and the results that precede them. In order to do that, past and present marketing campaigns and efforts need to be monitored and analyzed deeply. On top of the issues, marketers need to keep up with their industry’s competition or preferably stay ahead. SAP Hybris Customer Attribution can do just that.
SAP Hybris Customer Attribution is a system that uses multi-touch measurements and collaborative game theory. Its primary function is to push optimization and monitor marketing operations. The entirety of customer activity can be monitored which can be used to make accurate conclusions on what strategies are effective. Customer Attribution allows users to visualize the impact of their marketing efforts on customers and with that information to take necessary steps for substantial improvement.
Features
Use machine learning and measure the impact of all marketing activities
Reduce customer data discrepancies by viewing everything on a consolidated platform
Realize the impact of potential changes by the use of a predictive dashboard
Allocate budgets in real-time with data feeds that are automated
Benefits
Efficient pinpointing of effective marketing strategies
Attributes detail on customer value
Reduce expenses by eliminating ineffective marketing ploys
Can make accurate decisions with operative marketing techniques
