Adobe DAM

Adobe DAM

Need to track and repurpose digital assets? A DAM solution can help!


What is Adobe DAM?

While it is an intangible measure of customer delight, an enterprise’s collection of digital assets makes branding tangible for the customers to experience, driving more sales. The question is – how do you track, trace, and repurpose your assets to maximize the return on those investments? How do you manage the image rights associated with your assets? And how do you control your marketing content and make it available to others?

Digital Asset Management (DAM) is a platform that provides organizations with a central repository for collecting, organizing, enriching, and retrieving digital assets and media that connect with other enterprise software solutions, thus enabling a consistent customer experience. At its simplest, DAM essentially involves designing a secure archive or a database to preserve and maintain digital assets. It also includes a search functionality that enables users to retrieve digital assets. These assets play a big part for ecommerce companies and companies moving to a digital channel and omni-channel experience.

While companies invest a lot of money, time and resources in creating rich digital assets for their websites and campaigns, many of these resources are wasted as companies move on with new products and technologies. Oftentimes, companies have no clear path to manage these assets and lose track of what they have or where it is located. Traditional asset storage solutions can be lead to several roadblocks such as:

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Low levels of version control

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Poor collaboration between teams

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Siloed and disorganized asset storage

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Lost assets and poor asset searchability

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Digital rights and permissions restrictions


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Collaborate easier across all units of your enterprise

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Reduced asset creation costs and improved ROI

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Faster delivery of digital assets across all the units of your enterprise

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Maximize the value of your digital assets

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Engage with wider audiences across channels, devices, and demographics while maintaining the uniformity of the brand

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Support a wide range of rich media

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Stronger levels of version control, which allows for the delivery of the latest and approved digital assets

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Ease of granting digital rights and permissions

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Faster deployments of marketing campaigns

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Interactive portals that grant business users the flexibility to access and distribute digital assets globally


DAM software can help with the whole data modeling of digital assets, nomenclature, and distinctive numbering schemes.


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