Data Services

Today’s brands are required to deal with communities' at large—social networks, user forums, telesales conversations, etc. There is a wealth of information flow on these platforms that can be easily leveraged to provide insights towards business strategies.

From text analytics, voice call listen in, to social media mapping, Intrigo can create a wealth of intelligence from the unstructured data that floats in the social world today. Using the unstructured data pipeline to feed the structured data world, our experts can help brands understand their social presence, customer satisfaction levels, and associations.

Using softer analytics, such as call monitoring, mystery shopping, interviews, process walk-throughs, web scraping, etc., we have found that these simple techniques allow us to:

• Develop deeper insights into the “why” behind phenomena that are observed in hard data
• Generate additional hypotheses that can be tested with hard data
• Strengthen assertions about causality and correlations